As part of their new ambition for 2025, the Floriculture Sustainability Initiative (FSI) set itself the objective of reducing the carbon footprint for selected flowers and plants by 2025. To help setting up this ambition, FSI turned to PRé’s expertise and guidance to support the first steps with FSI members on data availability and feasibility of the carbon footprint methodology.
Florverde Sustainable Flowers works hard to make all the flowers certified with its brand, environmentally sustainable. FSF encourages growers to adopt energy efficient processes and requires them to minimize the use of energy intensive inputs such as fertilizers and pesticides, growers must also conduct preventive maintenance of electric equipment and implement reforestation activities using native species.
It is known that, although flower producers count on several certifications that are recognized worldwide and which cover the different aspects of sustainability, they will often be subject to the whim of someone in the chain who, for different reasons (many of which are of a non-technical nature) requires that they are evaluated by what he/she considers an “appropriate” standard or list from his/her point of view or knowledge of sustainability.
Florverde Sustainable Flowers is one of the first schemes that have been admitted and recognized for the environmental scope of the FSI Basket of Standards.
More than 53 thousand tons of flowers were exported to the United States for Valentine’s Day.