FSF is in many ways similar to other sustainable certification systems that work to improve the livelihoods of workers and promote environmental and agricultural best practices. However, FSF is different in three key areas. First, it is a standard that was developed specifically for the flower sector and in close consultation with growers, which means that the standard is better suited to their reality. Secondly, growers receive direct technical assistance in order to ensure continuous improvement. Lastly, progress is monitored through an information system which allows growers to benchmark and learn from each other.