Florverde Sustainable Flowers leader in the evolution of the FSI Basket of Standards 2020

With the objective of stimulating and reflecting on good practices in floriculture, the Floriculture Sustainability Initiative (FSI) introduced the evolution of the FSI Basket of Standards with the addition of a new environmental scope.

Florverde Sustainable Flowers is one of the first schemes that have been admitted and recognized for the environmental scope of the FSI Basket of Standards.

Read the full note 


Congratulations Ana Maria Hernández recently appointed as new chair of the IPBES

Ana María was the head of the Office of International Affairs, Policy and Cooperation of the Humboldt Institute since 2010, and current member of the Florverde Advisory Council. 

Ana María is the first female President of the well renowned Intergovernmental Platform on Biodiversity and Ecosystem Services (IPBES). Congratulations on this great achievement Ana Maria.
We are proud of you!

INFOGRAPHY | Mother's day in Floriculture

The celebration of Mother’s Day is very important for the Colombian floriculture that exports and commercializes its products for this date. Flowers with the Florverde label guarantee respect for workers and their families.

  See the infographic

Find here the list of certified companiesFlorverde Sustainable Flowers.

INFOGRAFIA | Día de las Madres en la floricultura

La celebración  de Día de la Madre es muy importante para la floricultura colombiana que exporta y comercializa sus productos para esta fecha. Las flores con el sello Florverde garantizan el respeto de los trabajadores, trabajadoras y sus familias.  
Ver infografía.

Conozca acá la lista de empresas certificadas Florverde Sustainable Flowers.

Congratulations to Flores Aurora for obtaining the Florverde certification!

With the Florverde label, Flores Aurorademonstrates its commitment to its workers, the environment and its customers by providing a sustainable product of the highest quality.  

Aurora farms are located in the Sabana of Bogotá. They have  34 planted hectares of Roses (11), Carnations (15) and  Mini Carnations (8). 

Know more:


Florverde was invited to the CSR meeting of the Dutch Flower Group in Amsterdam

The Dutch Flower Group is a family business of 30 individual companies specialized in the international trade of flowers and plants. Ximena Franco represented Florverde Sustainable Flowers in this important meeting, explaining the importance of the FSF certification and how it impacts not only to the flower grower companies, but also it adds value to distributors and retailers around the world. 


GOOD NEWS! Kroger will now be accepting Florverde in lieu of the Kroger Social Compliance Audit

Kroger will now be accepting Florverde Sustainable Flowers certification in lieu of the Kroger Social Compliance Audit for its floral suppliers. The news was shared by Sofia B. Castillo, Social Compliance Manager of Kroger. 

Kroger is committed to upholding our Vendor Code of Conduct in our supply chain by partnering with suppliers whose operations meet or exceed our expectations and standards. To ensure our Vendor Code of Conduct is upheld, Kroger works with third party auditing firms UL and ELEVATE to conduct our Social Compliance Audits“, explained Castillo. 

She went on to comment, “We also understand the burden that suppliers bear due to many audits for various requirements from multiple retailers, which is why we regularly review standards and certifications available from outside organizations in the social compliance field as possible alternatives“. 

Florverde passed a careful review and analysis, demonstrating itself to be “at par with Kroger Social Compliance audit and the corrective action procedure often needed after the audit“, according to the written notification.

Ximena Franco, director of Florverde Sustainable Flowers, comments “We are pleased to be able to support Florverde certified flower companies that supply the Kroger supermarket chain. This achievement represents significant savings in time, effort and money for these suppliers. Through the Florverde Sustainable Flowers certification scheme, a company directly demonstrates to Kroger  its compliance with their Code of Conduct without the need for additional audits”

This achievement represents value for our certified flower business, with the support of Florverde Sustainable Flowers: Sustainable flowers for the wellbeing of all.

Kroger is one of the United States largest grocery retailers. The largest supermarket chain in the United States by revenue and the third-largest retailer in the world.  https://www.kroger.com/

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