FLOWER LOVERS & JOURNALISTS
HOW DO CONSUMERS BENEFIT FROM FLORVERDE® SUSTAINABLE FLOWERS
FOR THOSE WHO LOVE FLOWERS
SUSTAINABLE FLOWERS
The FSF standard covers a wide range of issues including working conditions, occupational health, environmental best practices, protection of biodiversity, product traceability and post-harvest treatment.
AUTHENTICITY
Any fresh-cut flower producer, regardless of size or number of workers, can be certified as long as they comply with the FSF standard.
QUALITY
FSF suggests post-harvest guidelines that can lengthen the life span of flowers in a vase.
PEST MANAGEMENT
FSF encourages the reduction of chemical products that pose dangers to people and the environment. It does so by first encouraging growers to use alternative forms of pest control and fertilization.
