Florverde® Sustainable Flowers history begins in 1996 when the Association of Colombian Flower Exporters (Asocolflores) created a code of conduct for the flower sector, which led to the creation of the Florverde® standards in 2002.
During 2011, Florverde® underwent a strategic review and was renamed Florverde® Sustainable Flowers. The new name and identity not only reflects the desire to better communicate the benefits and positive impact of the standards, but also as a way to reflect changes in the standards and its supporting structure – with greater transparency and improved impact assessment.
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Florverde® Sustainable Flowers by Florverde®Sustainable Flowers is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.