Florverde® Sustainable Flowers builds on more than twenty years of experience in developing, promoting and implementing responsible codes of conduct, standards, and sustainable agricultural practices.
Today, Florverde® Sustainable Flowers is an independent social and environmental standard for the flower sector that is backed by a strong team of agronomists, social workers and other professionals. This team is responsible for reviewing and updating the standard under the guidance of an advisory council made up of flower growers, agronomists, non-governmental organizations (NGOs), and government officials. Any major changes proposed must also be submitted for public consultation.
Although Florverde® Sustainable Flowers is responsible for setting the standard and obtaining stakeholder approval, the certification itself is awarded by third party certification bodies, such as Icontec and NaturaCert. The certification process includes reviewing farm documentation, inspecting farms, interviewing workers, and reviewing lab tests results.