The coronavirus has strongly affected the world and the vast majority of economic sectors, where the flower industry is no exception. In the first weeks of the pandemic, sales decreased dramatically, with the added concern of being in one of the most important seasons for the industry: Mother’s Day. However, the sense of responsibility and commitment with the earth and the thousands of workers led to all the necessary measures being taken with great speed to guarantee the stability of all.
Florverde indicator system was born in 1998 to support business management, evaluate the performance of the floriculture sector, through a series of socio-environmental indicators, which, when collected and interpreted appropriately, offer information on the sustainability of the floriculture.
The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted.
From October 2 to 4, the 29th version of one of the most important flower fairs in the world was held in Bogotá – Proflora 2019. Florverde Sustainable Flowers participated in the fair with a stand, and, along with 26 other certified companies, presented the best sustainable flowers in the world
It is known that, although flower producers count on several certifications that are recognized worldwide and which cover the different aspects of sustainability, they will often be subject to the whim of someone in the chain who, for different reasons (many of which are of a non-technical nature) requires that they are evaluated by what he/she considers an “appropriate” standard or list from his/her point of view or knowledge of sustainability.