Florverde® Sustainable Flowers history begins in 1996 when the Association of Colombian Flower Exporters (Asocolflores) created a code of conduct for the flower sector, which led to the creation of the Florverde® standards in 2002. 

During 2011, Florverde® underwent a strategic review and was renamed Florverde® Sustainable Flowers. The new name and identity not only reflects the desire to better communicate the benefits and positive impact of the standards, but also as a way to reflect changes in the standards and its supporting structure – with greater transparency and improved impact assessment.